Frangrance as a language: How Jo Malone uses scent to tell a story.The fragrance connoisseur, perfumer, and founder of globally-recognized fragrance brands
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The Art of Fragrance
Everyone loves a good success story. In this lecture series, Jo Malone tells her story of how she overcame dyslexia, a difficult family life, and breast cancer to build a tiny perfume shop in the UK into a global success. It is nothing short of a miracle to take one brand and make it go global. Malone created two: JO MALONE LONDON in 1994 and JO LOVES in 2011. What is her secret? Although Malone’s extraordinary sense of smell was what let her create unique fragrances, she says it all wouldn’t have been possible without hard work, which she considers 95% of her success. What fascinated customers around the world was the deep thought she put into the value and the comfort she could deliver to her customers through her fragrances. Through her six lectures, Jo Malone recaps her successes and failures in the 28 years she’s spent running global fragrance brands, revealing the story of how a once-average Jo achieved her dreams and success.
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Founded JO MALONE LONDON (1994) Sold JO MALONE LONDON to Estee Lauder, staying on as its creative director and perfumer (1999) Received an MBE, the fifth highest ranking Order of the British Empire award (2008) Founded JO LOVES (2011) Received a CBE, the third highest ranking Order of the British Empire award (2018)
Jo Malone is the founder of the famous fragrance brand JO MALONE LONDON. Due to difficult family circumstances, Malone became a beautician after dropping out of middle school. The popularity of the perfume she created then led her to open a tiny perfume shop, which was how JO MALONE LONDON began. Malone used her extraordinary sense of smell to make innovative perfumes from ingredients that most perfumers wouldn’t use. She also introduced luxury packaging, which helped her brand become a global sensation.
Malone left JO MALONE LONDON in 2006 when the chemotherapy for her breast cancer took away her sense of smell. When it returned five years later, she founded her second fragrance brand, JO LOVES, and took it global as well.
Malone received an MBE, the fifth highest-ranking Order of the British Empire award, in 2008 and a CBE, the third highest-ranking Order of the British Empire award, in 2018 for her contributions to the beauty industry. In her late 50s, she is still active as a perfumer, creating innovative fragrances for all to enjoy.
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