Scott Galloway - Management & IT
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Scott Galloway

The past, present, and future of Big Tech.

The Big Tech specialist
  • Lecture Info
  • Full Bio

The Rise and Fall of Big Tech

How did the Big Four get to the top of their field? Will they be able to maintain their positions in the future? Scott Galloway, Silicon Valley’s renowned corporate expert, reveals Big Tech’s success strategies, something everyone wants to know but no one has ever explained.

In the first two lectures, he analyzes the Big Four’s success strategies: how their bold and aggressive stance during the pandemic recession, when all the other companies were on the defense, helped them maintain their spot at the top. In the third and fourth lectures, he takes a look at where Apple, Amazon, Google, and Facebook are investing, with a focus on the “metaverse,” which will transform our world completely. In the fifth and sixth lectures, he talks about the relationship between the Big Four and elite universities. He points out how university education, which used to act as a ladder people could climb to achieve upward social mobility, now further enforces the existing caste system, and suggests a new way to become the talent that Big Tech companies want.

Full Bio

Scott Galloway

Professor of marketing at the New York University Stern School of Business
Served on the board of directors of The New York Times Company
Served on the board of directors of Urban Outfitters
Served on the board of directors of Berkeley‘s Haas School of Business
One of Poets & Quants’ "World's Best Business School Professors"
Named as one of the "Global Leaders of Tomorrow" by the World Economic Forum

Scott Galloway is the most knowledgeable business analyst and expert in Silicon Valley when it comes to brand strategy and trend forecasting. Galloway broke into fame by analyzing the success strategies of the Big Four (Apple, Amazon, Google, Facebook) based on his own experience of founding nine successful companies, including as Prophet, RedEnvelope, and L2.

He is creating corporate and marketing content for his blog (No Mercy / No Malice), his YouTube channel, and his podcasts (Prof G, Pivot), which have millions of subscribers. He is also the author of The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google ; Post Corona: From Crisis to Opportunity ; Algebra of Happiness and the upcoming Algebra of Wealth.

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